{"product_id":"gerard-ifert-a-design-antihero","title":"Gérard Ifert - A Design Antihero","description":"\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product-detail-description-text\" itemprop=\"description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003eGérard Ifert was a Swiss designer whose discreet yet remarkable career spanned graphic design, scenography, furniture design, and photography. Trained at the School of Arts and Crafts in Basel in the late 1940s, he embraced an eclectic, collaborative approach shaped by early work on the Marshall Plan exhibitions in Paris. After moving to Paris in 1949, he worked in France for most of his life, with brief returns to Switzerland to join Geigy’s communication team (1952–53) and contribute to Expo 64 in Lausanne. Despite exhibitions and publications, he remains less recognized than peers. This monograph explores four key themes of his cross-disciplinary work, offering insight into a unique design practice rooted in postwar modernism.\u003c\/div\u003e\n\u003cdiv class=\"row product-detail-custom-fields-container\"\u003e\n\u003cdiv class=\"col-md-10 col-lg-6\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row product-detail-custom-fields-container\"\u003e\n\u003cdiv class=\"col-md-10 col-lg-6\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003eAuthor: \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eCatherine de Smet, ed\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003ePublisher: Editions B42\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003ePublished: 2025\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cspan\u003eLanguage: English\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cspan\u003ePages: \u003cmeta charset=\"utf-8\"\u003e152\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv itemprop=\"description\" class=\"product-detail-description-text\"\u003e\u003cspan\u003eDimension: \u003cmeta charset=\"utf-8\"\u003e19 x 25 cm\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"row product-detail-custom-fields-container\"\u003e\n\u003cdiv class=\"col-md-10 col-lg-6\"\u003e\n\u003ctable class=\"table product-detail-custom-fields-table\" style=\"width: 100%; height: 10px;\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"custom-fields-row\" style=\"height: 10px;\"\u003e\n\u003ctd colspan=\"2\" class=\"custom-fields-value\" style=\"width: 99.5305%; height: 10px;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Editions B42","offers":[{"title":"Default Title","offer_id":47629318684859,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/1778\/1179\/files\/41847-Gerard-Ifert-A-Design-Antihero-1.webp?v=1778943159","url":"https:\/\/nyc.doyoureadme.de\/products\/gerard-ifert-a-design-antihero","provider":"dyrm?! x VP, Inc. 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